Privacy Policy

Last updated: 11 December 2025

This Privacy Policy explains how Activities in Mournes Shuttle Services (AIMSS) ("AIMSS", "we", "us", "our") collects, uses and shares information about you when you use our mobile application and related services (the "App").

1. Who we are and how to contact us

AIMSS is the controller of your personal data when you use the App. If you have questions about this Policy or how we handle your data, please contact us using the details provided in the App or on our website.

2. Information we collect

We may collect the following types of information when you use the App:

• Account details: name, email address and password or login credentials needed to create and manage your account.
• Transaction information: details of tickets or services you purchase through the App (for example, type of ticket, time and date).
• Payment information: payments are processed by our third-party provider (such as Stripe). We do not store your full card details; we receive payment confirmations and basic billing information.
• Location data: if you allow location permissions, we may collect approximate or precise location to show you nearby services and real-time bus information.
• App usage data: information about how you use the App, such as screens viewed, features used, and basic device information (device model, operating system, app version).
• Diagnostics and logs: crash logs, performance data and error reports to help us maintain and improve the App.

3. How we use your information

We use your information to:

• Provide, operate and maintain the App and its features.
• Process your purchases and manage your bookings or tickets.
• Show relevant transport information, including real-time or near real-time bus locations where available.
• Communicate with you about your account, purchases and important updates.
• Monitor and improve the performance, security and usability of the App.
• Comply with legal obligations and respond to lawful requests.

We do not sell your personal data and we do not use your data for third-party advertising.

4. Legal bases (if you are in the UK or EEA)

Where UK or EU data protection law applies, we process your personal data on one or more of the following legal bases:

• Contract: to provide you with the App and any services you request (for example, ticket purchases).
• Legitimate interests: to operate, secure and improve the App, and to understand how it is used.
• Consent: where we rely on your device permissions (for example, location access). You can withdraw consent by changing your device settings.
• Legal obligations: to comply with laws, regulations and reporting requirements.

5. How we share your information

We may share your information with trusted third parties who help us operate the App, for example:

• Payment processors (such as Stripe) to process your payments.
• Cloud hosting, data storage and IT service providers who host and support our systems.
• Analytics and diagnostics providers (such as Firebase Crashlytics) to help us understand performance and fix issues.

These providers are only allowed to use your information to provide services to us and must protect it appropriately. We may also share information where required by law, to protect our rights, or in connection with a business transfer (for example, merger or acquisition).

6. International transfers

Some of our service providers may be located outside the UK or European Economic Area. Where this is the case, we take steps to ensure your data is protected, for example by using appropriate contractual safeguards where required by law.

7. How long we keep your information

We keep your personal data for as long as reasonably necessary for the purposes described in this Policy, including to provide the App, meet legal, accounting or reporting requirements, and resolve disputes. When it is no longer needed, we will delete or anonymise it.

8. Your rights

Depending on where you live, you may have rights over your personal data, such as the right to:

• Access a copy of the personal data we hold about you.
• Correct inaccurate or incomplete personal data.
• Delete your personal data in certain circumstances.
• Object to or restrict certain types of processing.
• Withdraw consent where we rely on consent (for example, location data).

To exercise your rights, please contact us using the details provided in the App or on our website. You may also have the right to complain to your local data protection authority.

9. Security

We use reasonable technical and organisational measures to protect your personal data. However, no system can be completely secure, and we cannot guarantee the security of information transmitted via the internet.

10. Children

The App is not intended for children under 16. We do not knowingly collect personal data from children under this age. If you believe a child has provided us with personal data, please contact us so that we can delete it.

11. Changes to this Policy

We may update this Privacy Policy from time to time. We will post the updated version in the App and update the "Last updated" date above. We encourage you to review this Policy periodically. Your continued use of the App after changes take effect means you accept the updated Policy.

12. Contact

If you have any questions about this Privacy Policy or how we use your information, please contact us using the contact details provided in the App or on our website.

You should read this Privacy Policy together with our Terms of Use.